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Doing Business in India, by R. Kumar, A. Sethi
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The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.
- Sales Rank: #1907607 in Books
- Brand: Brand: Palgrave Macmillan
- Published on: 2005-10-14
- Released on: 2005-09-22
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .56" w x 5.50" l, .84 pounds
- Binding: Hardcover
- 164 pages
- Used Book in Good Condition
Review
'Doing Business in India first demystifies the country for Western managers...and then lays out sensible ways by which Western managers can build their business efforts on such solid understanding. This book completely fulfills its promise of helping managers do business in India.' - Srinivasa Rangan, Professor of Strategy and International Business, Babson College, and Co-author of Strategic Alliances: An Entrepreneurial Approach to Globalization
'Very interesting, to the point, and of great value...this book will be a must for Western managers wanting to explore business opportunities in India.' - Theis S. Ulriksen, Commercial Counsellor, Royal Norwegian Embassy (ret.), Director, Innovation Norway (ret.)
'Very insightful, a real insider's account of how to manage people, government, institutions, and risk in India, with sensitivity to the cultural context in which Indian business works. The introductory chapters that provide a historical context as well are unique. The case studies, which contain up-to-date material, provide frameworks for multinational businessmen to create their own reference points.' - Rafiq Dossani, Senior Research Scholar, Stanford University, USA
About the Author
Rajesh Kumar is an associate professor of International Business Strategy at the University of Nottingham. His expertise lies in International Management, Managing Strategic Partnerships, and Cross Cultural Negotiations. He has written extensively on India and is the author of another book International Negotiations in China and India: A comparison of the emerging giants (2011).
Anand Sethi is an independent consultant based in Delhi who has extensive experience in assisting foreign companies establish operations in India. He is currently an advisor to Finnfund where he works closely with Finnish companies seeking to enter the Indian market. His exposure to both the Indian ground reality and Western business practices has been invaluable for foreign companies seeking to enter India.
Most helpful customer reviews
11 of 13 people found the following review helpful.
Worthwhile, though not breezy, insight into India
By Rolf Dobelli
This short book first explores India's history and cultural background, and then provides guidelines for doing business in India. The historical background may seem remote from day-to-day business considerations, but, in fact, it is essential to understanding the apparent anomalies of Indian negotiating styles, management behavior, government policies and so forth. getAbstract urges readers to be patient with the book's small type and sometimes convoluted sentence structure, for if you are, you will discover much to reward you. The authors examine business challenges in India, including strategic planning, personnel management, government relations, negotiations and conflict resolution. Any manager investing in, working in or outsourcing to India will find this book very useful.
1 of 1 people found the following review helpful.
Good overall analysis with history and case examples
By Rana Sinha
This is an excellent book with lots of real life examples of failures and successes from the corporate world.
The small print demands patience as does the academic styles of writing with long sentences and references. If the reader can put up with these hurdles, there is a wealth of information. Many readers looking for quick-fixes might get put off with the history sections, but understanding the background and history is very important. In general Indians are very eager to discuss history and appreciate managers who are able to do so.
The authors also tackle the impact of religion and fundamentalism on Indian managerial behaviour. Most similar books don't do this.
The chapter on 'Communicating with Indians' has many suggestions. There are no bullet-point lists to help memorize the insights and tips, so the reader has to use pen and paper and make own notes. The chapter 'Managing Relationships with the Indian Government:The Critical Challenges for Multinational Firms' is a politically correct version of the tips and skills managers in multinationals would need.
The chapter on Negotiating and Resolving Conflicts in India would have been of more value if there would have been case examples and scenarios.
This book is not an easy to read "How-to-do-list" book for the impatient 5-minute manager. One thing missing in this book is personal behaviour aspects, which would help foreign managers manage better in India. Maybe we shall see these in the next edition.
1 of 1 people found the following review helpful.
Getting ready to do business in India
By World Traveler
Well written, interesting and easy to read. Of particular interest to me was the section on working with the government. Also the book was consistent with what I learned at a business course at Cal Tech on the same topic. Good choice for anyone interested in both the business and cultural aspects of doing business in India.
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